I was absolutely thrilled to work on the Christmas 2024 packaging for the classic Yorkshire-based brand, Bettys.
Known for their craft bakery and beautiful tea rooms, the team at Bettys asked me to create illustrations for their Christmas range; including mince pies, Christmas puddings, gift bags and even an apron design.
As part of research for the project, I was invited to visit Bettys bakery and their Harrogate tea room. I got to meet the lovely team and sneak a peek behind the scenes, watching the talented bakers hard at work. The highlight was definitely getting to sample lots of their delicious baked goods and chocolates!
I thoroughly enjoyed creating the seasonal patterned frames, featuring lots of ingredients from their recipes, alongside the bakery itself.
Photos courtesy of Bettys and @wearepowerhousestudios. With thanks as always to my wonderful agents @theartworks_inc @mendolaartists.
Portfolio of London based Silhouette Vector Illustrator Laura Barrett
